Brand Identity

WeddingWire

WeddingWire is the leading global marketplace connecting couples to all the local wedding professionals they need. Through industry-leading websites and apps, inspiration, planning tools and community, it’s easy for couples to plan their wedding and help them enjoy every part of the journey.

The refreshed visual identity centers around the sentiment of making wedding planning easy and fun — strengthening visual continuity and brand attributes across all channels, optimizing typographic selection for print and digital media, and introducing a bolder and fresh aesthetic.

My role for this project was to lead and determine the overall visual direction and partner with internal teams for alignment and adoption.