Brand Identity

The Knot Worldwide (TKWW)

In 2018 following the merger of XO Group and WeddingWire, the two companies came together to form the new corporate identity, The Knot Worldwide. The joining of these two brands positioned the company as the largest digital wedding planning resource.

In 15 countries around the world, The Knot Worldwide’s leading global family of brands inspire, inform, and celebrate communities as they move through life’s biggest milestones. The Knot Worldwide includes lifestyle brands The Knot, WeddingWire, Bodas, and Matrimonio for wedding planning services across the globe, The Bump for pregnancy and parenting, The Bash for bringing important celebrations to life with entertainment vendors, Lasting for building healthy and happy marriages, How They Asked for proposal inspiration and stories, and more.

My role for this project was to lead and determine the overall visual direction and partner with internal teams for alignment and adoption across the world.